Holding a generous ten fluid ounces of your favourite brew, this mug instructs shows that a stiff upper lip and a good bucking up can help us Brits get through anything.  In the style of the wartime Keep Calm and Carry On slogan, the calming influence is reinforced by the soothing pink colour of the mug's inside and handle, echoed in the colour of the print.  The cup that soothes and calms, with a crown set at a jaunty angle to help keep the spirits up.